Fran O Prey

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Scotland ‘needs more’ international students

HE Marketing

Universities Scotland has trumpeted the wider social value of international students beyond their economic contributions, arguing for visa policies that will help grow their numbers.

Often valued because of their high tuition fees and expenditure in the UK economy, international students actually have a much wider “social, cultural and educational” benefit, a new report argues.

Released today, Richer for It, claims that overseas students help foster an “international outlook” among their British counterparts, an attitude prized by the majority of employers.

Home students’ learning experience is “enriched” by the presence of international course mates, it adds.

Read the full article by visiting The Times Higher Education website by clicking here

Source: The Times Higher Education, David Matthews, 4 September 2013

Clearing 2013: top universities still recruiting bright students

HE Marketing

Almost 800 courses are still available at Britain’s best universities two weeks after the publication of A-level results as institutions scramble to fill the last remaining places.

Students are able to choose between a range of sought-after degrees in subjects such as biology, chemistry, physics, engineering, law, history, geography and mathematics at universities represented by the Russell Group, it emerged.

In all, vacancies are being advertised on 788 separate courses for UK students through the traditional clearing system.

It forms a small proportion of the 25,000 degree courses still available at all universities and higher education colleges across the UK this year.

Read the full article by visiting The Telegraph website by clicking here

Source: The Telegraph, Graeme Paton, Education Editor, 27 August 2013

Graduates adopt the ‘new gap year’ – and take another degree abroad

HE Marketing

University leavers are increasingly going abroad for postgraduate studies in a trend which education experts say has made a foreign masters degree “the new gap year”.

A combination of cheap tuition fees, a dramatic rise in the number of universities in Europe offering tuition in English and a highly competitive market for jobs in Britain has helped fuel the rise.

Figures from the Higher Education Statistics Agency show that in 2012, at least 1,590 students went abroad to continue their studies, a larger proportion of postgraduates than in 2011, with a prediction that this summer will see even more go abroad.

The main driving factor is thought to be the difference in costs between British and European universities.

Read the full article by visiting The Telegraph website by clicking here

Source: The Telegraph, Claire Duffin, 25 August 2013

Private college strikes overseas student deal with universities

HE Marketing

A London-based private provider is to offer pathway programmes with a consortium of Northern universities, enabling international students to get on to degree courses

The London School of Business and Finance has said it will take on around 150 students to “provide students with the academic and English skills needed to progress to a leading university”.

These courses offer guaranteed progression to degree courses at 11 institutions, including the universities of Manchester, Leeds, Liverpool and Sheffield.

The Northern Consortium UK (NCUK), one of a number of firms offering foundation courses for international students hoping to study at a UK university, said it plans to open 30 new centres across the world over the next five years.

Read the full article by visiting The Times Higher Education website by clicking here

Source: The Times Higher Education, David Matthews, Reporter, 25 August 2013

Forget Oxford and Cambridge: Bath Spa University signs deal to ‘recruit’ 2,000 US and Chinese students

HE Marketing

Former higher education college to lure international students as UK universities fight to attract lucrative foreigners

Forget the lure of the leafy spires of Oxford and Cambridge for the hordes of international students now seeking places at UK universities.

Instead, thousands of students from abroad – mostly from China and the United States – will be sampling the delights of the idyllic countryside around Bath instead thanks to a new deal Bath Spa University has signed with student recruitment experts in the United States.

Under it, the university – which currently has a modest 196 overseas or non-European students (making it one of the smallest recruiters of international students in the UK) – will see its overseas intake swell to around 2,000 students over the next four years.

Read the full article by visiting The Independent website by clicking here

Source: The Independent, Richard Gardner, Education Editor, 6 August 2013

Universities to target mothers in student recruitment push

HE Marketing

Universities are to market themselves directly to students’ mothers following a surge in the number of pushy parents intervening in the higher education admissions process.

Institutions will advertise courses on the parenting website Mumsnet for the first time amid claims that mothers and fathers are going to extra lengths to make sure sons and daughters win places at leading universities. Admissions tutors have told how many parents are now accompanying children on university open days, writing their application form and even fighting appeals on their behalf if they are rejected. According to one study, 50 per cent of students at university open days in 2011/12 were accompanied by at least one parent, up from 47 per cent two years earlier.

Read the full article by visiting The Telegraph website by clicking here

Source: The Telegraph, Graeme Paton, Education Editor, 4 July 2013

Foreign recruitment agents ‘paid £120m’ by universities

HE Marketing

Universities are paying recruitment agents as much as £120 million a year to attract foreign students into the UK, according to new research.

Figures suggest that institutions are handing agents around £1,000 in commission for every overseas student as part of a plan to boost international admissions. Under current rules, students from outside the European Union can be charged far higher fees than their British counterparts and have long been seen as a hugely lucrative market for the higher education sector. But concerns have been raised over the system used to recruit some overseas students.

An investigation by The Daily Telegraph last year found examples of agents boasting that they could secure places for overseas students with far worse A-level results than those expected of British pupils. The latest study by two companies – Uni-Pay, which collects and processes fee payments, and Centurus, an admissions and agent management firm – said that international students were an important source of income for universities.

Read the full article on The Telegraph website by clicking here

Source: The Telegraph, Graeme Paton, Education Editor, 29 July 2013

CampusIT to Exhibit and Speak about Interact Recruit at Higher Education Expo 2013

HE Marketing and Recruitment Tips

Higher Education Expo - CampusITCampusIT are delighted to announce that we will be exhibiting our Student Recruitment SaaS product, Interact Recruit at the Higher Education Expo 2013 on Thursday, 17th October in the Olympia Central London.

In addition, we will also be hosting a seminar at the event which is entitled ‘From Zero to Paperless Student Recruitment in 6 Weeks’. CampusIT’s Business Developer, Derek Traynor will deliver a presentation about a Higher Education Customer using a SaaS student recruitment platform to migrate to paperless recruitment within 6 weeks using CampusIT’s Interact Recruit product.

For further information about this seminar and the event or to register for this free event, please click here.