HE Marketing

Forget Oxford and Cambridge: Bath Spa University signs deal to ‘recruit’ 2,000 US and Chinese students

HE Marketing

Former higher education college to lure international students as UK universities fight to attract lucrative foreigners

Forget the lure of the leafy spires of Oxford and Cambridge for the hordes of international students now seeking places at UK universities.

Instead, thousands of students from abroad – mostly from China and the United States – will be sampling the delights of the idyllic countryside around Bath instead thanks to a new deal Bath Spa University has signed with student recruitment experts in the United States.

Under it, the university – which currently has a modest 196 overseas or non-European students (making it one of the smallest recruiters of international students in the UK) – will see its overseas intake swell to around 2,000 students over the next four years.

Read the full article by visiting The Independent website by clicking here

Source: The Independent, Richard Gardner, Education Editor, 6 August 2013

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